We’re looking for a Technical SEO & Website Optimization Specialist to enhance, maintain, and optimize our digital presence. This role is critical to ensuring our WordPress websites meet the highest SEO standards, maintain top-tier site performance, and drive measurable growth in organic search rankings.
What We’re Looking For:
● 3+ years of hands-on experience in technical SEO and WordPress website optimization.
● Expertise in technical SEO tools (SEMRush, Google Search Console, Google Analytics, etc.).
● Strong knowledge of WordPress, including plugin and theme management.
● Experience with Cloudflare and Flywheel hosting.
● Proficiency in HTML, CSS, and basic JavaScript as they relate to SEO.
● Strong analytical skills and proficiency in Excel for data analysis and reporting.
● Detail-oriented, proactive problem solver with a passion for improving website performance.
Why Join Us in Tampa, FL?
● Work with a collaborative and innovative team dedicated to digital excellence in Tampa, FL.
● Tackle exciting projects that push the boundaries of technical SEO.
● Enjoy growth opportunities and ongoing professional development.
● Make a meaningful impact by enhancing user experiences and driving organic growth.
What You’ll Do:
As a Technical SEO & Website Optimization Specialist, your role will involve a mix of hands-on website management, data analysis, and collaboration. Key responsibilities include:
Technical SEO & Performance Optimization
● Conduct comprehensive site audits using SEMRush, Google Search Console, and other SEO tools to identify and resolve issues impacting crawlability, indexability, and site health.
● Optimize site architecture and internal linking strategies to enhance navigation and search engine visibility.
● Implement and maintain structured data/schema markup to improve rich search results.
● Monitor and resolve crawl errors, broken links (404s), and redirects to ensure seamless user and bot experience.
● Optimize for Core Web Vitals, ensuring fast load speeds, visual stability, and interactivity.
● Manage XML sitemaps and robots.txt for efficient search engine crawling.
● Ensure mobile-first indexing best practices are met for responsive design and performance.
● Conduct competitor analysis and keyword tracking to identify ranking opportunities.
● Perform backlink analysis to maintain a high-quality link profile.
● Manage citation listings using YEXT and other citation management tools to ensure accurate business information across directories.
● Maintain detailed records of SEO activities, tracking keyword rankings, technical adjustments, and performance improvements.
Website Maintenance, Optimization & Webpage Creation
● Manage Cloudflare to optimize website performance, including security enhancements, CDN configuration, and DDoS protection to improve site speed, ensure uptime, and provide a safer browsing experience.
● Oversee Flywheel hosting, ensuring optimal website performance, security, and backups.
● Perform routine website maintenance, including WordPress plugin, theme, and core updates.
● Optimize websites for mobile responsiveness, page speed, and core web vitals compliance.
● Create and update landing pages using the Divi Builder to support marketing initiatives.
● Execute minor website updates, such as text revisions, image uploads, and layout adjustments, to keep content fresh and relevant.
Google My Business (GMB) Optimization
● Manage and optimize Google My Business listings for improved local SEO visibility.
● Ensure NAP (Name, Address, Phone Number) consistency across directories.
● Monitor and respond to GMB reviews, engaging with users and addressing feedback.
● Merge old or duplicate GMB profiles and clean up outdated listings to maintain a strong and accurate online presence.
● Track and analyze GMB insights to measure performance and engagement.
SEO & Content Optimization
● Conduct keyword research to identify high-impact opportunities for organic growth.
● Analyze and optimize on-page elements, including title tags, meta descriptions, headers, and internal linking structures.
● Collaborate with content teams to ensure SEO best practices are applied to all new and existing content.
Data Analysis and Reporting
● Generate in-depth monthly and quarterly reports on organic SEO and paid search efforts
● Implement and monitor conversion tracking metrics and key data points to evaluate campaign success.
● Utilize SEMRush, Google Analytics, Google Search Console, and other tools to track SEO performance.
● Conduct advanced data assessments using Excel, uncovering trends, insights, and opportunities.
Staying Ahead of SEO Trends
● Keep up with Google algorithm updates and industry best practices.
● Identify and implement emerging SEO strategies to maintain a competitive edge.
● Conduct competitor analysis to inform SEO growth strategies.
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